Instagram promotional tactic is a new trend

Instagram is the latest addition to the social media family. With nearly a million registered business accounts, it has become the most sort after social media platform for marketing and brand building. Loads and loads of photos and videos are uploaded to Instagram every day by individual users that your business can have access to.

It would be interesting to note that nearly one-third of the users on Instagram are in 18-24 age groups. This augurs well for businesses that are trying to build a viable audience. This also makes Instagram extremely competitive. However, with a well-planned marketing strategy and a firm brand identity, your business can get the right kind of exposure.

Here I will pen down few of the promotional tactics, which can be used to get viable results

Businesses can have a comprehensive profile for promoting their business

It would be advisable to have an account for your business needs before you start promoting yourself. Business accounts allow individual businesses to display their talent and at the same time promote their products and services to a wider audience of prospective buyers.

Instagram is a viable platform for all kinds of businesses and individuals alike. Either new startups or an already established one prefer to do promotional activities of their products or services. Platforms like Instagram are used to upload promotional video content for active users and followers who otherwise would like to know more about a particular business with the click of the mouse.

Some pros of having a business account on Instagram are:

Prospective customers connect with you by visiting your business account instantly.

Instagram’s systematic tools can be used to gauge the fact that where and how customers can reach you for your content.

Having a business account can help a business to upload videos and advertise their services without depending on other site’s advertising tools.

There are chances of your activity being watched and liked by users, which in turn can give business to you.

Below is the screenshot of a business account on Instagram.

Instagram Advertising has seen a manifold increase

Businesses advertising on a platform like Instagram can take advantage of the favorable and conducive climate that exists throughout the year.

An increasing number of users are likely to click and watch advertising ads and videos for a better understanding of what the business is all about and their products and services.

Instagram has become a viable option to buy new products for existing and new customers.

A large number of users regularly scroll through the Instagram buyer’s page just to see the products on display and the discounts on offer.

There are ample reasons to prove that Instagram advertising is the top priority for many wannabe businesses and it is likely to continue for the near future. Businesses advertising on Instagram have the additional advantage to reach out to prospective clients favorably.

Having a Business account boosts your brand image

Businesses always look for innovative ways to promote themselves and their products and services. With Instagram’s tailor-made advertising tools, a business can boost its morale and image by posting high-quality content and video to increase its conversion rates.

Users looking for innovative products and services can click on your business website links and see the current trends currently in vogue but that is possible only if you have managed to create an image for yourself. All this, in turn, improves your company’s standing in the crowded market.

Promoting your business account on other social media sites

Having an account in one social media site can lead us to create similar profiles in other social media sites so that users already following you on Instagram can do so on Facebook, LinkedIn or Twitter to know you better and have a glimpse of what is your business all about.

By having multiples social media accounts, you will be able to generate more traffic and expose your Instagram content completely which will, in turn, improve your brand image and bring down the cost of creating new content.

Having a strong and impressive profile is necessary

To top the search results in the Instagram search results page and to carve a niche for yourself it is imperative to have impressive content about your business and its activities.

When you have a neat and tidy vision and mission statement as well as a comprehensive about us page, it becomes noticeably instantly and users are more like to browse through it and can get a firsthand experience of what is your business is all about and your activities.

To make your business account more attractive and at the same time if you want to repeat customers as well as new and prospective clients you need the following:

You should have a profile picture relevant to your business or product you make

Having an appropriate name for your business account is necessary since most of the businesses would prefer to have a user name and a trustworthy account name in order to enable the users to log in and have a glimpse your businesses profile

It is a must to have a legible worded content of a few hundred words so that it becomes visible to users all the time. It is a known fact that the content you write on your business profile would be the deciding factor about your image and your standing in the market.

Always give contact numbers or email addresses in your business account so that users can get in touch for any relevant product or service query.

Eventually having a bio or a profile would be worthwhile since it enhances the image of your business manifold and drives traffic to your account by attracting new and repeat customers.

Separate identity is crucial for your success

Instagram is increasingly used by small brands and businesses that are trying to create a market for themselves. As a result businesses try to prove themselves and create a separate identity from their competitors.

It is imperative to make sure your ideas and opinions are unique so that you get a platform to launch yourself and it is a great way to stand out from the rest. Businesses should share valuable and positive views every day to attract new and prospective users.

Conclusion

Your profile should be informative and at the same time user-friendly so that there is a better understanding between you and your clients all the time. This augurs well for the society as a whole.