Essentials of  a Robust Marketing Strategy

A marketing strategy presents a definite direction to be followed in order to accomplish a specific business objective. It reveals the unique way to achieve greater results, such as sales growth, worldwide brand recognition, higher market penetration, etc.

The reasons for choosing the right marketing strategy

Very often businesses overlook the benefits of incorporating marketing strategy into the overall strategic business process. A well-crafted marketing strategy includes the following:

It enables the business to focus and shows direction by identifying the best opportunities worth pursuing as well as the threats to be avoided

It allows the company to use tools that are used effectively to fight competition and gain market share

Saves time and money for the company by focusing the resources on attracting the right employees and investing only on marketing initiatives that support the overall business objectives

Differentiates a company from the competition by identifying the distinct advantage and the supporting elements

It decodes the company vision, mission, and objectives, into effective Marketing initiatives

Its enables the company to carry on communication campaigns effectively

Marketing messages are conveyed effectively to the customers and partners

Increases sales and profits

Creates consumer preference for the brand

Marketing strategy to promote an app

We present five strategies to promote an app which if implemented can go a long way in promoting a company’s brand.

 Identify Your Target Customer First

It is a known fact that marketing an app is a tedious job. In order to get the right marketing funda it is better to direct that energy in the right direction by first identifying your target image. It would be quite different to market a hidden jewel game than it would be to market a reminders app to working moms, as these statistics would respond differently. Analyze and deliberate the techniques to enunciate whom your typical customer or customers might be and what that person or those people would look like.

Consider Pricing Carefully

It is natural to want to price your app so you will earn good revenue from each download. However, research indicates that apps receive more downloads when they drop in price and that free and premium apps see the highest download count. Consider whether you will offer your app free, use a premium model where you earn money through in-app purchases, or offer your app for a one-time fee. A pricing model can be appropriately selected using your customer and your app type.

Make full use of all available options

There are many ways to promote your app, and taking advantage of as many of them as possible helps get your app out there. The first thing to do is to create a post and share it online, schedule weekly tweets that persuade customers to use your app, blog about your app, hold giveaways or promos to users who share your app through social media or promote it professionally via Mobile App Marketing companies specialized on media buying, tracking and ROI optimization. The wider your reach is, the more new users you can attract while doing other things and the more market penetration your brand will gain.

Continuously Promote Retention

The app retention battle can be won by reminding the customers why your app is so special and trustworthy. Building a useful app and then continuing to remind users why your app improves their life is the other. On one hand, you should continue to develop new modes of user engagement, including exclusive content, benefits, rewards, and so on. On the other hand, you have to rigorously promote your app and your new offers or features. If you already have a significant user base, you should think about strengthening the user’s retention through special promotions through Mobile App Retargeting or Re-Engagement campaigns.

Don’t underestimate the International Market

By making changes, many apps can be marketed on an international scale, widely expanding your reach. Severe competition can dent the image of your app’s popularity. If there is an indication that your app category is trending in South American countries, then create a Spanish-language version. If on the other hand you come across your app’s popularity in European countries then you can create a French or German version.

Conclusion

With the ever-increasing popularity of apps and their rising numbers, advertisers have to work with more specific app marketing strategies to get a user’s attention. The strategies discusses above should help you to build up a good precedent to create a successful marketing plan for your app.