Online grocery shopping is the new trend this pandemic

 

Online shopping has been in existence since the arrival of eCommerce companies. The trend which was started by Amazon has been adopted by its competitors who offer mouthwatering discounts to attract shopping geeks to its fold.

Apart from buying clothes and other accessories, groceries and fresh produce have also become part of our shopping schedule during this pandemic. During the lockdown days, online grocery shopping was at its peak and the vast majorities of people logged into their favorite eCommerce websites and ordered groceries and fresh produce irrespective of the price.

The pandemic situation has altered the way people used to shop and online shopping has taken over the traditional way of shopping during the lockdown period. There was a substantial increase in orders that were made through eCommerce sites during the lockdown period and as a result sales and profits have burgeoned compared to the pre-Covid days.

Those people who were earlier involved in physical shopping had taken to online shopping in a big way. They were more satisfied with the convenience and ease of shopping rather than the price.

Grocery sites like Grofers and Bigbasket offered heavy discounts on bulk purchase which was imitated by other eCommerce sites like Swiggy, Zomato, and Amazon. The intensity to order online was enormous due to the large stock of inventory available with them.

These sites witnessed heavy traffic during the lockdown period which was substantially higher compared to pre-Covid days. The pandemic and the subsequent lockdown was a blessing in disguise for the online shoppers who were ready to splurge on quality products and ease of shopping online.

Many housewives who were willing to experiment with the recipes to produce mouthwatering dishes splurged a substantial part of their budget on online shopping this pandemic.

With the change in dynamics of every household and appetite to eat and consume different cuisines, mothers have discovered online shopping a new way to satisfy their appetite and buy items they deem fit for a kitchen.

The quality and freshness of items have made people go online and order despite budgetary constraints. The ease of shopping online matters most to these shoppers and they do no bother about price whatsoever.

Nevertheless, online shopping has come a long way and every passing day ordering grocery online has become customary and a necessity. People do not hesitate to spend a fortune on buying groceries if they get quality at a higher price.

This pandemic, the online grocery shopping scenario has altered manifold and what existed during the pre-Covid days has changed dramatically thanks to the lockdown and people’s appetite to buy online.

Anyway, online grocery shopping will break all records in the coming days and it will rake in rich moolah for eCommerce companies who have managed to reach every household in this country with precision and their customer-oriented tactics.