Digital Marketing  Institute – Quality aspect and industry recognition is paramount

As we all know digital marketing is the new trend in the town and the craze is growing at an alarming rate. The craze to go digital and capture a pie of market share has been ingrained in the minds of promoters and owners who want their businesses to have a presence in the online market.

The craze is so severe that even students have not been spared. The word ‘Digital Marketing’ has suddenly gained prominence among today’s youth and the community as a whole. Students of all age groups irrespective of their background are getting enrolled in the courses offered by digital marketing institutes across the country.

So the obvious question is how to choose a digital marketing institute which is good at imparting knowledge and skills that are job oriented and recognized by the industry. Since the advent of the digital age in India, several coaching and training institutes have mushroomed across the country and they had one thing in common, i.e. all were into the business of imparting training to not only marketing students but also pupils from other backgrounds as well.

Their goal was to train students and corporate bosses so that they can guide their companies to get a foothold in the digital marketplace. So digital marketing isn’t restricted to marketing students but to anyone who wants to have a digital presence and who wants to make money by promoting his product or service through digital means.

Now let us come back to our original point of discussion i.e. How to choose the right institute of our choice, First and foremost thing a person needs to keep in mind is to check whether the digital marketing institute is recognized by the industry or is affiliated to a University. Because a recognition would carry extra weightage and would enable companies to hire certified professionals with ease. An institute should have requisite affiliations and certificates before it commences its operations. Any let-up should be properly investigated and the institute should be ordered to prove its credentials.

The second point is to have a background check done about the institute. Before taking the plunge, a background check is advisable so that a student can avoid joining a bogus, uncertified, and unrecognized institute which has no industry recognition at all. So extra care should be taken and thorough research needs to be done before zeroing on an institute of your choice.

The third point to be taken care of is to know whether the faculty and the teaching staff of the institute are qualified digital marketers or they have necessary work experience in this field so that they can impart training uninterruptedly. One must make sure whether the teaching staff is qualified by experience or have relevant degrees to take lectures.

The fourth point is to make sure whether the institute has the necessary infrastructure to carry out its duties. Classrooms equipped with laptops, slides, and video conferencing facilities should be on the checklist of every student before joining the course. Institutes with inadequate facilities should be a strict no for any student whatsoever.

Another point to be noted down is to learn about the fee structure of the institute for the courses it offers. A student should confirm with the admission office of the institute and make sure whether it prefers lumpsum payment or it requires students to pay in installments. Both ways are acceptable nowadays depending on the financial condition of the student; though the majority of them prefer to pay as the course progresses.

It is advisable to confirm with the administrative staff of the institute whether necessary study material would be provided for a quick revision of the topics covered. Some institutes require students to download the pdf format of the study materials on the institute’s website, while others handover printed copies written by them. Whichever may be the case, a good material should be available at all times.

The last and final point is to check whether the institute has a good rapport with the industry and its courses are acceptable by the companies across various sectors. It is vital to make sure that the courses are job oriented and recognized by the industry. A recognition certificate from the industry would enable the institute to place its students without any impediments.

Finally, after having mentioned the above points, the thing to ponder is to take wise decisions and never act on other’s opinions. Students have to gather facts about the institute on their own before taking the plunge. It is rightly said a wise decision taken is the right decision taken after all.