Online Shopping this pandemic is at an all-time high

Shopping is full of fun and frolic. People of all age groups go for shopping for one or the other reason. Traditionally shopping involves buying from stores or malls that offer variety in plenty.

However, with the advent of e-commerce sites and online shopping platforms, shopping has become a new kind of experience for wannabe shoppers. Young and old now use online mode of shopping most of the time.

Sites like Amazon, Myntra, Flipkart, Shop Clues, and many more are offering variety in their products to prospective customers with mouthwatering discounts. During this pandemic, millions across India have exercised their option to buy online and get handsome discounts in return as an alternative to shopping from a mall or a retail outlet.

These e-commerce sites display a multitude of products on their database and a prospective buyer can order almost anything and everything provided the person has the necessary cash at his disposal.

The pandemic situation had led to lockdown all over the country and as a result, these online marketplaces thrived and did brisk business. Even during the peak lockdown days, these sites were unable to sell products that were out of stock and unavailable.

Nevertheless, as days passed by, these sites sold everything available on their shelves. Products started selling like hotcakes. There was a heavy rush of orders from buyers across the country.

Heavy discounts were on offer on almost every product to cater to the unexpected and burgeoning demand from buyers. Amazon did brisk business throughout the lockdown period, so did Myntra and Flipkart.

Right from small hairpins to refrigerators and Television sets, all were seen flying off the shelves with great speed. This lockdown and pandemic period has come as a boon for these online sites since they have never seen such a mad rush from customers.

Sales had shown an upward trend of 50% this pandemic and it is likely to grow as long as coronavirus prevails and shops remain closed. With fewer shops and retail outlets open and most of them placing restrictions due to Covid19, online shopping will take precedence over the traditional way of shopping for the time being.

Since physical shopping has been restricted due to the prevalent situation, online mode of shopping would see greater inroads from shopping buffs. Though online shopping was at a higher growth trajectory even during the pre-COVID days, this pandemic was special in terms of sales, a variety of products on display, and discounts on offers.

With burgeoning sales and online sites earning unexpected moolah, the trend is likely to continue for the near future. The penchant to buy online is ingrained into the hearts of Indian buyers. Shortage of cash has not deterred the prospective customer to open his purse strings and go for a buying spree.

To conclude I would reckon that online shopping has flourished and grown manifold this pandemic season. With online sites offering variety and discounts on every product, customers have shown an inclination to buy and splurge on their favorite products.

The trend of online shopping is a never-ending process and with more and more players in the e-commerce field joining the bandwagon, people have a plethora of options and superior choices before them.