Internet Advertising is the lifeline for all type of businesses

Internet advertising also called online advertising is critical to achieving success in modern business. Studies have indicated that consumers are increasingly using the internet to look up information about people and businesses before deciding to interact or do business with them. In fact, vast majority of consumers search for local businesses on the internet, according to search engine giant Google. To be precise it would be worthwhile to say that you cannot afford to ignore internet advertising, as most of your customers are online.

Here are some of the reasons why internet advertising is so important.

Wider Audience Coverage

Online advertising reaches the consumer irrespective of the geographical area he or she is located. It offers the subtle way to reach a wider audience and expand your business. Internet advertising also enables potential customers living in different states or countries to locate you and give you some business. With plethora of potential clients reaching you each day, you will be in a position to take your business to the next level.

Audience Targeting

Your ability to maximize reach and focus on your target market determines the strength of your brand’s effectiveness. Powerful online advertising tools, such as SEO, content marketing, online display ads, geo-targeting and social networking, make it easier to reach your target audience compared to offline advertising methods. All this results in getting more leads, making your marketing campaigns more effective and profitable.

Cheaper compared to traditional methods

The primary advantage of online advertising is to take advantage of the internet age because you do not have to spend millions of dollars to promote your products or services. It takes fewer time and cost is minimum and within your budget. You can advertise for a wider range of target audience and geographical locations on a shoestring budget with the resources at your disposal.

Flexible Payment Options

Apart from a prospective money saver, internet advertising allows you to plan and get the most out of your marketing budget. For example, you can choose to pay only for qualified leads, clicks or impressions, rather than being forced to pay a huge one-off payment regardless of the results – as is the case with traditional advertising methods.

Data accessible becomes easy

In internet advertising, you can use various analytics tools to analyze customer data, such as keyword data, so you can manipulate it to your advantage. You can measure and easily track the conversion, allowing you to gauge the effectiveness of your marketing campaign. Customer data also helps you identify areas for improvement in your ads and in overall advertising strategy.

Working becomes easy and simple

With online advertising, you can go live immediately by sending ads as well as receiving qualified leads the moment you start your advertising campaign. This allows you to reach your campaign goals quickly and effectively. On the other hand, traditional method of advertising involves long, tedious ads production processes.

Brand Credibility

There is a tendency among the consumers to trust businesses with an established online presence. In order to boost your brand creditability an aggressive and effective online marketing campaign is the only solution for your needs.

 Learning from competitor’s experience

Scores of businesses, including the smaller ones, are starting to use online advertising. This puts you in direct competition with your competitors who know this and are likely to take advantage of it. They have the business acumen to overtake you in price and product quality because of their strong customer base and brand presence.

Engaging with target audience

The internet is your wannabe platform to engage your target audience. You can use various internet marketing tools and social media to find out about what your customers want and what they think about your products.

Returns on investment is assured

The Returns on Investment is remarkable as far as online advertising is concerned. It is cheap and extremely effective. Since your campaign will be live 24/7, it will provide you with round-the-clock visibility locally and globally. All this will propel your brand to a newer level bringing you in line with your competitors.

What is internet advertising its advantages and disadvantages?

Advertising one of the sub systems of marketing that deals with effective communication about products, brands, services and companies to potential consumers. The Internet has become a communication tool wherein consumers and advertisers can have a rendezvous for a longer time. It is one of the most unique and cost-effective ways of reaching advertising audiences. Whether it is print media or digital media advertising on the internet has its unique advantages and disadvantages.

Significance

Advertising on the Internet has become the norm and is almost a necessity for modern businesses, especially those that do business outside of their local community. Internet is not only used simply for entertainment or information, but consumers use it as they do with radio, television, magazines and newspapers. In other words, the Internet is used to assist them in nearly every aspect of life, creating countless opportunities to place relevant, targeted ad messages.

Advantages

There are plenty of advantages to choose from and the first and foremost is that the Internet’s vast reach allows advertisers to reach more consumers than traditional advertising media at a fraction of the cost. Internet advertising ii suitable for those businesses that have a national or international presence and large-scale distribution capabilities. Nevertheless, the more people your business serves, the most cost-efficient internet advertising can be. Internet advertising targets the maximum number of consumers than traditional method, ensuring that the most relevant audiences see your messages.

Disadvantages

Internet advertising has its own limitations and the most vital of them is that your marketing materials are automatically available for anyone in the world to copy, regardless of the legal ramifications. There are possibilities of your Logos, images and trademarks being copied and used for commercial purposes. This is in stark contrast to the television and magazine advertising, wherein images can be replicated rather than simply copied electronically.

Another disadvantage is the fact that the Internet-advertising is not transparent and it involves malpractices at all cost. Web users are so overwhelmed with banner ads and spam email that they have begun to ignore internet advertising just as much as ads on traditional media.

The Road ahead

The Internet is and will continue to play a large role in individuals’ lives in the near future. Personal computers and laptops would be the dominant method of accessing the Internet, though; some form of global communication network will be available for future generations, creating effective avenues of sending advertising messages to consumers in the community and around the world.

Why internet advertising is effective

Almost every business has some kind of Internet presence, they can be large or small, sell products and services, be very specific or general- they all want the same thing: to reach the maximum number of people while investing the smallest amount of resources and getting the largest amount of benefits possible.

Well, there is a very efficient method for achieving all of this while getting all your potential clients to know your business and be interested in it at the same time. It is Internet advertising.

Internet advertising is more accessible to every business and enables you to quickly, easily, efficiently and affordably reach your target public. That is why it is gaining more ground among those businesses with an online presence.

So, while having a blog is fundamental, having a presence on social networks is indispensable and having an online marketing strategy is necessary. The reality is that Internet advertising is also essential and is becoming a more habitual and necessary practice.

Apart from a having online presence, you need to know why Internet advertising is so important, what types of advertisements there are and what tips to follow to attain the best results. In addition, this is exactly what we are going to show you.

Biggest benefit to advertising on the Internet

Let us assume that you have an attractive storefront on one of the best streets in the world, open 24 hours a day, 365 days a year. The best thing to happen is as soon as you invest in Internet advertising: you automatically become visible to thousands of people who have been looking for you their entire lives and did not even know you existed!

Moreover, betting on online advertising is very important for both large and small businesses alike, since with just a few bucks you will be able to get better visibility, which will translate into prospective business and increase in traffic towards your website and a boost in online sales.

Taking all together a paid Internet advertising campaign that is designed and executed well can make your success multiply.

However, this is something more and more people are becoming aware of; maybe that is why Internet advertising moves million and millions of dollars around the world every year. Internet advertising is the next big thing after content marketing and video marketing.

Spending on Internet advertising has reached billions of dollars just two years ago and for the following year; it is predicted to even surpass cost of TV advertising. This is partly because online advertising is very attractive and additionally enables better segmentation of your advertisements so you can reach any type of audience you want.

We can achieve this and much more with an effective, and low cost manner. Furthermore, you will be able to see your advertisements’’ performance in real time and if they are functioning or not.

In addition, if you are still not satisfied with the above reasons then, here are 10 huge reasons, which demonstrate that internet advertising is necessary for boosting your business:

How does internet advertising work?

Search engine shows your ads in the results page along with other businesses. Our experts’ assist you to maximize your business services, targeting your customers through online advertising. Online Advertising helps local businesses grow a web presence, making it easy for patrons to seek out them.

Here is how it works:

You submit your business information through the internet Advertising Interview. Experts use your information to make your online business-landing page. Your landing page has all the necessary information to trace customer calls.

What you do not see are the experts behind the scenes who find your landing page, optimize it, add your meta tags and keywords, write the text for your ad and make your online Google, Bing, and Yahoo campaigns.

Digital advertising trends

People know a great ad when they see one, but getting that ad to right people at the right time is worth the time spent. As introduction of new trends in advertising technology is has become order of the day it renders old tactics obsolete, and opens new opportunities to reach your audience.

There are many questions about digital advertising today and they are – Will people listen? What content will they prefer? How to reach them?

Four trends are shaping the industry and they are 

1. Mobile video advertising.

Video apps on mobile phones are another novel way to attract consumers. It is growing rapidly and providing advertisers with a way to reach consumers when they are paying attention. Increasing number of consumers viewed smartphone and tablet videos and this data now accounts for 30 percent of all online videos played, according to Ooyala’s Global Video Index. This has led to the expansion of fast 4G/LTE coverage.

The bigger iPhone 6 screen and the popularity of other ‘phablets’ (large-screen smartphones) also reflect the growing importance of mobile video. As phablets saturate the market, they will in turn feed the growth of mobile video. Mobile video viewers are what you might call a “captive” audience. People look down at their phones and avoid TV commercials which have become a thing of past. On the bus or subway, people focus on their digital screens instead of the ads passing by in the cityscape. When radio ads begin, people change the station. However, when people are already looking at their smartphone, nothing is going to distract them. Use mobile video ads to take advantage of this undivided attention.

2. Native advertising.

When websites feature advertisements that emulate the content and elegance of their own site, we consider it native advertising. Domestic spending on ads is likely to climb from $3.2 billion in 2014 to $8.8 billion by 2018, largely because advertisers are seeing above average engagement with this format, consistent with an eMarketer forecast.

Native ads are typically long-form blog posts, infographics or videos that aim to tell, entertain and encourage people without directly promoting a product. For instance, a banner ad from a clothing retailer might promote a winter clothing sale, but a native ad from an equivalent retailer might discuss winter fashion tips instead. Typically, native ads are tagged with a disclaimer like “sponsored content”, “paid post” or “promoted by”. 

3. Viewable impressions.

Recently digital advertisers have become the victims of fraud. Many were misled into paying for bottom-of-the-page ads that no one scrolled down far enough to see. “Click fraud” was also a huge risk. There was a realization among the consumers that they could run up their competitors’ advertising bills by creating computer programs (“bots”) that automatically click ads. This practice became so rampant that fraudulent bot traffic may have cost the advertising industry as much as $11.6 billion in 2014. Thankfully, new viewability technology and an advertising model called “viewable impressions” are eradicating both of these problems.

A viewable impression allows advertisers to be charged only if the ad appears on a user’s screen for a minimum duration. According to the industry standard, for a display ad to count as a viewable impression, 50 percent of the pixels have to appear on the screen for a minimum of one second. For video, 50 percent of pixels have to appear for a minimum of two seconds. Bots cannot create fraudulent viewable impressions because they cannot complete the actions that distinguish a genuine user view from a false one.

However, in many cases, one or two seconds is not nearly enough time to engage a viewer. When you purchase viewable impressions, make sure you have the option to buy guaranteed time slots (e.g. five, 10 or 20 seconds), especially if you plan to run video ads. If you purchased a 10-second slot, you would only be charged if your ad were continuously viewable for ten seconds or longer. The rate you pay reflects the total amount of time your audience spends with the advertisement.

4. Behavioral data.

New channels, tactics and payments models will only serve your marketing efforts if ads reach the right people. Rather than spending your budget on a large set of consumers, you can more efficiently use behavioral data to target people who fit your customer persona.

While advertisers commonly target individual websites where they expect their customer to hang out, behavioral data improves upon this approach by allowing you to target groups of people across multiple advertising properties. Behavioral targeting providers can profile a group (e.g. mothers with young kids) based on an analysis of online searches, Internet browsing habits, purchasing history and much more. If you are targeting specific types of consumers, behavioral data can mean the difference between a bungled campaign and a huge victory.

To sum up we can say that Mobile video ads, native advertising, viewable impressions and behavioral targeting are the defining trends in digital advertising. The strategies that worked for advertisers for the past five years will not work indefinitely. As these trends illustrate, the channels are continually changing, and the audience on the other end has new habits and preferences. Get the most out of your advertising spend by testing these new four strategies and discovering what works for you.

Internet advertising costs

Online advertising encompasses a variety of methods and tools that vary in pricing. A small-business owner likely cannot afford the $450,000 bill. However; you could set up pay-per-click plans with Google or Facebook or buy banner ads on smaller websites that fit your budget.

PPC Costs

Pay-per-click means you pay a certain amount each time a prospect clicks on your text ad. You set a bid amount and a daily budget with the online ad provider. Per-click rates range from less than a $1 to $10 or more, as of publication. By setting a daily budget, though, you control total click costs.

Banner Ads

To place a banner ad on a website, you typically pay a cost-per-thousand rate. This rate, expressed as CPM, is an amount you pay for every 1,000-ad impressions. Typical CPMs range from less than $1 up to $3 to $5, as of publication. Thus, you would pay around $100 to $500 per month for a site that generates around 100,000 monthly impressions. Sites with heavy traffic have higher CPM, but the number of clicks on your ads increases significantly.

To conclude I would opine that internet-advertising cost varies from one company to another and from website to another depending on the usage and availability.